Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
LMTGN6001B Mapping and Delivery Guide
Develop and implement a sales or marketing plan
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | LMTGN6001B - Develop and implement a sales or marketing plan |
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Description | This unit covers the skills and knowledge to develop and implement a sales and marketing plan. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | The unit applies to the development and implementation of a sales and marketing plan.Significant judgement is required in planning, technical or supervisory activities related to operations or processes.Work may be conducted in small to large scale enterprises and may involve individual and team activities.The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:requirements prescribed by legislation, awards, agreements and conditions of employmentstandard operating procedureswork instructionsoral, written and visual communicationquality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section outputhousekeepingtasks related to environmental protection, waste disposal, pollution control and recyclingThis unit requires the application of skills associated with communication to analyse goals and trends, liaise with personnel, gather and analyse data and present, report and document information. Initiative and enterprise, problem solving and planning and organising are used to identify, implement and maintain strategic plans, analyse outcomes and make modifications. Learning is applied to conduct market research and self management is applied to ensure plans meet organisational objectives. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Prerequisites | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Analyse business goals and industry market trends |
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Element: Establish strategic directions |
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Element: Develop a sales or marketing plan |
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Element: Implement and monitor sales and marketing plan |
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Element: Conduct plan review |
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Element: Maintain records |
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